From 15-Year-Old Dreamer to Entrepreneur
I started my first business at 15.
No experience. No money. Just drive.
I convinced my cousin to lend me what would be €5,000 today. Two months later, I had paid her back — plus a gift.
That business made €70,000 a year. At 16, I had the kind of life others dreamed of. Because I didn’t wait. I acted.
But success too early doesn’t teach you everything. Life was just getting started.
The Fall That Built The Leader
I wasn’t always on top.
After years building a company I gave my life to — a business that made others happy and gave them stability — I was betrayed.
My business partner disappeared. The company collapsed. I lost it all. But what hurt most wasn’t the failure… it was being left alone.
I left Spain and started again. In London.
From managing 30 employees and winning awards… I went to washing dishes. That was my reality.
I sacrificed everything to keep that company alive — not just for me, but for the people it made happy.
It wasn’t enough. I lost everything. Everyone left.
That was one of the greatest lessons life gave me.
That moment broke me — and made me.
I rebuilt myself from nothing.
Not out of pride, but out of clarity.
Without pain, effort, and humility — nothing truly great can be born.
And that’s when I remembered who I really was — and what I was meant to do.
The Strategist Emerges
I learned that strategy isn’t a skill. It’s a mindset.
I don’t follow paths — I create them.
I design systems, methods, and structures that others later follow.
My success is not based on chance or motivation.
It’s based on discipline, clarity, execution.
Strategy without action is just theory.
Action without clarity is chaos.
I bring both.
That mindset took me from zero to something greater than I had ever imagined…
From the Bottom to the Boardroom
From losing everything to leading a business holding valued at over £150 million, with an annual turnover exceeding £20 million — all rebuilt in just 7 years. That’s not luck.
I know what it means to rebuild. When my world collapsed, my partner vanished and the people I helped turned away. That moment nearly broke me — but I refused to fall.
You can hit me. You can betray me. You can take everything. But you’ll never destroy me.
Because I don’t wait for strength — I become it. I don’t follow paths — I create them.
Every time life tried to bring me down, I stood up stronger. Not because I was the smartest, but because I refused to stay down.
I don’t just lead businesses. I build people. I build strategies. I build transformations.
You don’t need to fall to rise — but if you’ve been pushed down, I can show you how to rise faster.
Just Real
01. I am Spanish.
02. I never give up.
03. I’ve saved lives.
04. I’ve been close to death.
05. I never complain, just work.
06. I wake up at 5 AM every day.
07. Sports are part of who I am.
08. I earned my degree after 40.
09. I’ve worked as a firefighter.
10. I lost everything and got it back.
11. My favourite breakfast is a smile.
12. My first job was as a special forces sniper.
13. Best job? Washing dishes for a restaurant in London.
14. I believe money isn’t everything — but it’s a powerful tool to multiply good.
15. I landed in London with €100, today, I earn more annually than that restaurant was worth.
16. They call me “The Rex” — because I hunt. I don’t follow. I move with precision, act with intention, and strike with clarity.